Lucid Motors is an American automotive company that has emerged as a notable player in the electric vehicle (EV) industry. Founded in 2007 as Atieva, the company rebranded itself as Lucid Motors in 2016, reflecting its pivot towards manufacturing luxury electric vehicles. Headquartered in Newark, California, Lucid Motors is often seen as a direct competitor to Tesla in the premium electric car segment. Lucid came to me to design a special landing page for its fleet of current and upcoming models with an emphasis on its features and performance.